当你在萨斯奎汉纳大学注册时, you’ll be paired with an advisor and application tool to guide you in your course planning and scheduling. 以下是节选自 完整课程目录. Enrolled students follow the requirements of the course catalog for the academic year in which they declare each major and/or minor, 咨询他们的导师和学生 学术策划工具.
管理部门提供的专业要求 & 市场营销部门
学生s complete the business foundation courses and a major in 国际业务, 奢侈品牌营销与管理, 管理, 或营销. No grade below C- will be accepted to fulfill major requirements or in any foundation course.
重复计算的限制
A student can declare two majors within the 西格蒙德·韦斯商学院, 但他们可能不会同时选修两门市场营销专业, 2)奢侈品牌营销 & 管理. 学生必须完成申报专业的所有要求. 学生s may only double-count the courses included in the Business Foundation requirements. 因此, 如果一门课程是用来满足一个专业的要求, that same course may not be used to fulfill a requirement of the second major within the School of Business.
商科基础课程
完成以下商业入门课程之一:
4 MGMT-196全球商业展望
2 MGMT-138商业基础
完成以下统计学课程之一:
4数学-108统计学入门
数学-180统计方法
4 MGMT-202商业统计
4 PSYC-123行为科学统计学
必修课程:
会计-200财务会计
4 ACCT-210法律环境
ACCT-230管理会计
4 ECON-201宏观经济学原理
4 ECON-202微观经济学原理
4 FINC-340公司财务管理
4 INFS-174数据收集与建模
4 INFS-472数据洞察与可视化
2 gmt -105专业发展概论
4管理原理
4 gmt -400商业政策和战略
MKTG-280市场营销
No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. 目录后面列出的课程描述确定了先决条件, 这些都表明在完成基础的过程中有一定程度的顺序. 除了基础, first-semester business students enroll in MGMT-196 Global Business Perspectives (four semester hours), 这篇文章介绍了通识教育和大学生活, 以及对业务功能领域的概述, 工作机会和西格蒙德·韦斯学校的课程. This course satisfies the First-year Seminar requirement of the Central Curriculum.
学习目标:
- Demonstrate an understanding of major organizational behavior/general 管理 concepts, 理论, 以及它们的应用(比如激励), 团队, 和决策).
- Demonstrate an understanding of the role of leadership in organizations both at the micro level (individual, 团队)和组织的宏观层面(例如.g.、战略管理、组织结构).
- Demonstrate an understanding of how business 管理 concepts relate to service to others, 组织社会责任, 政府政策.
市场营销专业
主要目标
- Develop a comprehensive understanding of core marketing concepts and elements of a marketing plan.
- Evaluate consumers segments and develop a deep understanding of consumer buying behavior.
- Develop a high level of proficiency in using data research and analytics to solve real-world marketing issues.
- 在数字环境中实施营销策略.
市场营销 involves managing the interface between an organization and its customers by determining their needs and behaviors and delivering need-satisfying value to them while meeting the organization’s goals. 市场营销 has a fundamental role in virtually all business decisions and in directing the efforts of customer- driven organizations. 营销不仅对零售商至关重要, 批发商及制造商, 还有律师, 会计师, 博物馆, 医院, 大学, 表演艺术和政治行动团体.
The marketing major requires completion of the business foundation and 24 semester hours as follows:
2 MKTG-317国际营销
4 MKTG-320数字营销
2 MKTG-321社会化媒体营销
MKTG-381市场调研
4 MKTG-382消费者行为
MKTG-488营销分析
4从以下选项中选择(最少4sh):
4 LBMM-216奢侈品牌营销与管理概论
4 LBMM-316高级豪华品牌
4 LBMM-385零售 & 视觉陈列
4 com -418广告活动
4 MGMT-416知识产权与商业
2-4 MKTG-486市场营销主题
4 PSYC-230社会心理学
